The NSPCC is running a radio ad campaign to ‘teach parents how to talk to their children about the danger of abuse’.
The campaign features children (or people speaking in children’s voices) talking with their parents about their pants.
In fact this is probably a step forwards for the NSPCC. At least in this advert Mum is seen as someone to talk to, not presented as a figure of danger herself.
But, really; ads, on national radio about parents talking to their children about their pants.
Contrary to what the NSPCC would have people believe child sexual abuse is relatively rare. It is this incessant going on about it which normalises abuse.