Marketing is defined as exploring your customer’s needs and then meeting them.
Modern businesses which are driven to produce a profit for external shareholders are typically reduced to the situation where all they are concerned to do is to make profits. The ‘bottom-line’ is all-important. Either they have to make more profits than last year (in case the investor’s money goes elsewhere) or they have to strive to increase profits when they are falling. In any event all these kinds of businesses are just geared around one aim; to increase profits in the short to medium term.
In this context the legitimate aim of marketing is perverted. If the customer doesn’t need